Michelle Obama struck a cord at the Democratic National Convention (DNC) Tuesday night in Charlotte. The First Lady, or "FLOTUS," stood at the podium and shared a heartwarming story about her family, her husband's past, their shared values, and their dream to build a better country based on those values.
Her speech clearly resonated with the public: Michelle Obama was the center of most conversations on Twitter, YouTube and Facebook that evening, as her speech broke all sorts of records for social media and politics.
According to Twitter, users released more than 28,003 tweets per minute during Michelle Obama's speech, which roughly doubled the tweets-per-minute mark set by Mitt Romney during his acceptance speech at last week's RNC (14,289).
The numbers, while important, do not tell the full story, however. For the most part, the emotion towards Michelle Obama's speech was overwhelmingly positive. Twitter users raved about the First Lady's emotional, inspirational tales, and her grace at the podium. Her quotes were retweeted thousands of times.In contrast, the discussion around Mitt Romney was mostly negative. His speech at the RNC, in fact, generated the lowest approval rating among those surveyed adults since Gallup began polling the speeches in 1996. And that's saying something.
The GOP can still be proud of what it accomplished at the RNC. The convention was a trending topic for several days, more than 2.5 million users tuned in on YouTube to stream more than 300,000 hours of video footage, and users shared more than four million tweets about the event.
"I think our [digital] strategy was right on, and it sets the bar for how future conventions and events should be run," said James Davis, the communications director for the 2012 RNC.
However, the highlights of the RNC were not what Mitt Romney had hoped. Twitter and YouTube interaction was highly skewed because of Clint Eastwood's infamous "empty chair speech." Furthermore, the most retweeted tweet of the RNC was President Obama's tweeted response to Eastwood's speech: "This seat's taken."